cannibalize; verb: to take salvageable parts from (as a disabled machine) for use in building or repairing another machine; to take (sales) away from an existing product by selling or being sold as a similar but new product usually from the same manufacturer; also :to affect (as an existing product) adversely by cannibalizing sales; to practice cannibalism
Example Sentence: The company is risking cannibalizing sales of its flagship truck with this impressive—and less expensive—new model.
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-Gabe